From The Tray Table: traffic report

Shares, ratios and ranks with automated visits left out: never a count. How this works

Last 28 days: 2026-09-02 to 2026-09-29, compared with 2026-08-05 to 2026-09-01 · GA4 98 · Clicky 105 · either 107 of 109 blogs

about −40%

vs Aug 5 – Sep 1

within ±5%

vs Aug 5 – Sep 1 · 48.0%

—

not yet comparable

Readers each day, 100 = the window's average day, by day

Rank	Source / medium	Share of visits	vs the period before	Eng. rate
1	google / organic	39.4%	1.0×	59.0%
2	(direct) / (none)	23.9%	1.2×	31.0%
3	newsletter.fromthetraytable.com / newsletter	21.1%	0.4×	43.0%
4	BoardingArea / Newsletter	7.6%	0.5×	49.0%
5	boardingarea.com / referral	2.1%	0.3×	62.0%
6	BoardingArea / twitter	1.2%	0.1×	24.0%
7	reddit.com / referral	0.8%	0.5×	56.0%
8	newsletter.fromthetraytable.com / referral	0.5%	0.1×	55.0%
9	bing / organic	0.5%	1.0×	65.0%
10	duckduckgo / organic	0.4%	1.0×	50.0%
11	linktw.in / referral	0.3%	—	25.0%
12	airliners.net / referral	0.3%	0.2×	50.0%
13	(other) / (other)	0.3%	0.4×	40.0%
14	yahoo / organic	0.3%	1.2×	70.0%
15	BoardingArea / facebook	0.2%	0.1×	30.0%
16	chatgpt.com / ai-assistant	0.2%	1.6×	40.0%
17	(not set) / (not set)	0.1%	0.3×	0.0%
18	facebook.com / referral	0.1%	0.0×	25.0%
19	excel.officeapps.live.com / referral	0.1%	—	—
20	liveandletsfly.com / referral	0.1%	0.1×	—
21	m.facebook.com / referral	0.1%	0.1×	—
22	gemini.google.com / ai-assistant	0.1%	1.2×	—
—	Other	0.3%	—	—

Each blog-day's top 25 sources, every sister blog, and "(other)" per channel, so the channels stay whole. This tab covers 2026-09-07 to 2026-09-29, by whole week where the daily rows don't reach back: the store keeps these rows by day for 35 days and by whole week before that.
Automated visits are left out: a blog-day's Direct and Unassigned visits from a country and device under 15% engaged (see How this works).